THE 7C’S OF EFFECTIVE COMMUNICATION

Keval Shah
3 min readJul 15, 2021

CollegeTips

What is communication?

Communication is that the act of developing which means among entities or teams through the employment of sufficiently reciprocally understood signs, symbols, and semiotic conventions. In Claude Shannon’s and Warren Weaver’s authoritative model, human communication was alleged to perform as a phone or telegraph.

What is effective communication?

Effective Communication may be a two-way method — causation the proper message and to the proper person. It’s vital to grasp the psychological science of the individuals you’re interacting with for communication to be effective. For communication to be effective it’s necessary to grasp the circumstances of the counter entity. Effective communication includes all the aspects of visual, auditory, and kinesthetic language to attractiveness to the observer.

“Effective communication is that the communication that produces supposed or the desired result”

The 7c’s are -

Completeness

The information sent within the message ought to be complete for the communication to be effective. The sender should take into thought the receiver’s mental attitude and convey the message consequently. Complete communication enhances the name of the organization. Complete data invariably offers further data where needed, it leaves absolute confidence within the minds of the receiver. Complete data helps in higher decision-making because it serves all the specified and crucial data. Complete data persuades the audience.

Conciseness

Conciseness means that human action is what you wish to convey within the least potential words. Succinctness may be a necessity for effective communication. Pithy communication provides a brief and essential message in restricted words. A pithy message is a lot appealing and comprehensive to the audience. Pithy messages square measure non-repetitive in nature.

Consideration

Effective communication should take into account the audience by knowing the viewpoints, background, mindset, academic level, etc. thought implies „stepping into the shoes of others‟. Thought ensures that the self-esteem of the audience is maintained and their emotions don’t seem to be injured. Take into account the necessities the wants and requirements of the audience to attain effective communication.

Clarity

Clarity implies action a particular goal or objective at a time, instead of making an attempt to maneuver removed from the track. Clarity helps to grasp the message simply. Complete clarity of thoughts and ideas enhances the means of the message. Clarity comes with the employment of tangible, acceptable, and concrete words.

Concreteness

Concrete communication implies being specific and clear instead of being fuzzy and general. Concrete communication shows a decent level of confidence. Concrete data helps to strengthen the name of the organization. Concrete data cannot be misinterpreted.

Courtesy

Courtesy means that being polite, kind, judicious, ardent, and convincing. Courtesy is a vital part of effective communication. Courtesy reflects the character and character of the sender of the message. It’s identical as offer respect and so expect identical. Courtesy isn’t the least bit bias in nature.

Correctness

Correctness in communication implies that the right data is sent through a message. Correct communication boosts the boldness level of the sender. Correct data incorporates a larger impact on the audience. Free from grammatical errors and therefore the use of acceptable and proper language. Correct data includes the exactitude and accurateness of facts and figures utilized in the message.

Uses of effective communication

•Effective communication helps to grasp an individual or scenario in an exceedingly higher means.

•It permits us to resolve the variations, build trust and respect within the organization.

•Sometimes our message is misunderstood or we tend to interpret the received message, effective communication helps us to resolve issues with both’s points of the reading.

•Effective communication helps us to attach well with youngsters, spouses, bosses, colleagues, etc.

  • It helps us in decision-making.

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BY Keval Shah

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